#editorial
5 pieces filed under “editorial”.
RSS: the distribution channel you already own
Followers you rent can be repriced overnight; a feed subscriber is yours. The case for full-text RSS in 2026 — and how to run a feed like a grown-up channel.
Review your content like a portfolio
A quarterly content benchmarking ritual: sort every article into winners, flatliners and sleepers, then give each piece one of three decisions — prune, refresh or expand.
AI and brand voice: keeping the robot on-script
Models drift toward LinkedIn-speak. How we write voice specs machines can follow — exemplars, register maps, persona rules — and test them with real readers.
Building an image pipeline that designers don't curse
The image pipeline behind our fast pages and happy editors: AVIF/WebP fallbacks, focal-point crops, build-time vs CDN transforms, and the editorial fields that matter.
Willow & Wren: the bookshop site that reads like a bookseller
An independent Tasmanian bookshop went online without going generic: shelf-talkers as a content model, honest stock states and a newsletter that outsells the algorithm.