Tag
#ethics
4 pieces filed under “ethics”.
AI · 13 Aug 2026 · 11 min
Our responsible-AI review, in the open
The full review we run before any AI feature ships: risk taxonomy, red-team scripts, disclosure patterns, data-handling checklists — and how we say no to features.
responsible AIAI governancerisk assessment
Growth · 14 Mar 2026 · 9 minExperimenting on pricing pages without lying
You can test framing, proof and order on a pricing page. You can't charge different visitors different prices and keep their trust. Where the line sits.
CROpricingexperimentation
E-commerce · 22 Jan 2026 · 12 minScarcity and urgency, without lying about stock
When 'low stock' messaging is service and when it's manipulation — inventory-synced badges, countdown-timer ethics, and urgency copy that survives an ACCC sniff test.
scarcityurgencydark patterns
Web design · 22 Jan 2026 · 8 minCookie banners: an honest design guide
Consent banners are the most-seen, least-designed UI on the web. Dark patterns, layered consent UX, CMP performance costs, and compliance that converts.
consentUXprivacy