#pricing
8 pieces filed under “pricing”.
Pricing pages that convert quietly
A pricing page is a sales conversation at maximum scepticism. How anchoring, plan naming, honest toggles and well-placed proof sell without shouting.
What 30 pricing pages taught us about clarity
A research review of SaaS pricing pages: tier naming that means something, comparison tables that aren't mazes, honest annual toggles and enterprise patterns.
Estimating software honestly: ranges, risks and why we cap scope
How we estimate software honestly: signal ranges per phase, explicit risk buffers, fixed-scope sprints — and how to read any estimate a studio gives you.
Experimenting on pricing pages without lying
You can test framing, proof and order on a pricing page. You can't charge different visitors different prices and keep their trust. Where the line sits.
Multi-currency storefronts without the exchange-rate lies
Display currency vs settlement currency, duties honesty at checkout, geo-prompts with consent, and the switcher that quietly inflates rates — done properly.
Bundles and kits: merchandising beyond the single SKU
Bundles and kits done properly: curated vs build-your-own, pricing psychology, inventory implications, PDP architecture, and subscription bundle design.
Upgrade prompts that don't feel like ransom notes
In-product upsell timing and tone: moments of demonstrated value, honest limit nudges, the dismissed-state contract, and measurement that doesn't lie to you.
Subscription models that retain: design for the second order
Subscription retention is decided between order one and order two. Design the second order, save failed payments without resentment, and price subscriptions honestly.