#rebrand
5 pieces filed under “rebrand”.
Rebrand rollout: the domino order matters
A rebrand is a logistics operation wearing a brand costume. The domino order — domain, redirects, app stores, email, legal — that decides whether launch week sings.
Modernising a heritage brand without erasing its soul
Heritage rebrands fail when they sand off the character that made the brand matter. Audit what's earned, keep-burn-build, and modernise without whitewash.
Rebrand announcement day: theatre, then receipts
Launch day for a rebrand is a narrative event and an operational stress test. How to script the reveal, survive the hot takes, and when the case study actually lands.
Refresh or rebrand? A decision tree for tired identities
Is it the logo or the product? Diagnostics that route a tired identity to refresh, evolution or full rebrand — with the cost and risk curves for each path.
Rebrand rollouts: the unglamorous crucial middle
Launch day is the easy part. The rebrand rollout plan: asset census, coexistence windows, internal enablement and honest measurement long after the applause.