Tag
#illustration
3 pieces filed under “illustration”.
Brand · 12 Feb 2026 · 12 min
Illustration systems that don't go stale
One-off illustration ages like milk. Here's how we build illustration languages as systems: primitives, composition rules, generators and maintenance models that survive.
illustrationbrand identityvisual language
Brand · 4 Nov 2025 · 8 minAn illustration system is rules, not a folder of PNGs
Illustration that stays consistent after the artist leaves: principles with forbiddens, per-artist commissioning briefs, rarity budgets, and storage that survives churn.
illustrationart directionbrand identity
Brand · 14 Apr 2025 · 12 minMascot systems: when the character earns its keep
Most mascots are clip-art wallpaper. Here's how to tell if a character will earn its keep — and the construction, expression, motion and usage rules that keep it sharp.
mascotsbrand identitycharacter design