Tag
#visual identity
3 pieces filed under “visual identity”.
Brand · 18 Mar 2026 · 9 min
Brand photography without the five-figure shoot
Big photography energy on a real budget: shot lists written like screenplays, a lighting language not a filter, and a library that doesn't age in six months.
art directionbrand photographyphoto library
Brand · 14 Aug 2025 · 9 minType as brand: when the typeface is the logo
Retail fonts, custom type, and the maths in between. How we decide when letterforms should carry a brand — and how to make typography do a logo's job.
brand typographycustom typevisual identity
Brand · 23 Apr 2025 · 9 minDesign logo systems, not logos
A logo is judged at 16 pixels and on an invoice footer, not the presentation wall. How we build tiered identity systems — marks, motion, rules — that survive.
logo designbrand identitydesign systems