Removals vs Avoidance: The Two Species of Carbon Credit
Carbon credits come in two fundamentally different kinds — removals and avoidance. Knowing the difference is the single most useful skill a credit buyer can learn.
Priya Raman ·
Avoided-loss credits pay to stop an ecosystem from dying. For kelp forests the idea holds real promise — and some serious counterfactual traps.
Most of the carbon conversation around kelp restoration is about addition: plant a forest that wasn't there, and claim the carbon it fixes and exports. But a quieter idea is gaining ground in blue-carbon circles — pay to stop the forests we still have from dying. This is avoided-loss crediting, modelled on two decades of forest-carbon experience, and it raises the hardest question in carbon accounting: what would have happened anyway? This article explains how avoided-loss logic would apply to kelp, where the forest-carbon precedent helps, where it misleads, and what a credible kelp avoided-loss methodology would actually have to prove. If you're new to the terrain, our explainer on removals versus avoidance credits is the right starting point.
Avoided-loss crediting was born on land. Since the mid-2000s, the REDD+ framework — Reducing Emissions from Deforestation and forest Degradation — has tried to make standing forests worth more alive than cleared. The accounting trick is the baseline. A project documents that a forest faces a credible threat (concession rights granted, rapid regional clearing, fire pressure), constructs a counterfactual scenario of what would have happened without intervention, protects the forest, and issues credits for the difference between the counterfactual loss and the observed outcome.
The same skeleton would hold at sea. An avoided-loss kelp project would identify a named forest under a documented, site-specific threat — urchin barren expansion, a permitted dredging or aquaculture footprint, chronic heat stress at a range edge — intervene to remove or blunt that threat, and credit the carbon value of the forest that survives because it did.
Why bother, when scars on the seabed can simply be replanted? Because keeping a forest is different from growing one:
Here is the uncomfortable core of avoided-loss crediting everywhere: you are crediting something that didn't happen. Nobody can observe a counterfactual. On land, the field has spent twenty years learning how easily this goes wrong — baselines inflated by assuming deforestation would accelerate, credits issued for forests nobody had ever planned to cut, "hot air" that erodes trust in entire standards. Any kelp methodology inherits all of that, and then adds problems the forest people never faced.
A cleared rainforest is gone for decades; the before-and-after is stark and slow. Kelp is a dynamic, fast-turnover system. Canopies thin and rebuild with storm seasons, nutrient years and El Niño cycles. A forest can look destroyed and be full again in five years. That cuts both ways for avoided loss. If a forest would have recovered on its own, protecting it "through" a bad year credits resilience you didn't create. But if a forest crossing into an urchin barren has passed a genuine tipping point — where the barren persists for decades — then early intervention is worth far more than its modest carbon footprint suggests. A credible methodology has to know which kind of loss it is looking at, and credit only the kind that wouldn't have reversed on its own.
The largest documented driver of kelp loss is ocean heat. No project proponent can stop a marine heatwave. If a forest sits on a warming range edge, the honest counterfactual may be loss no matter who is paid what — and if the site then burns through anyway, every credit issued against it reverses. Avoided-loss frameworks therefore work best where the threat is legible and actionable: an urchin front that can be culled, a dredging footprint that can be re-permitted, a trawl ground that can be closed. Heat-driven decline belongs to adaptation finance and insurance-like instruments, not to counterfactual credits.
Kelp carbon MRV is still maturing — our guide to measuring kelp carbon at sea walks through what canopy mapping can and cannot prove. Avoided loss needs more than a snapshot: it needs a baseline time series long enough to show natural variance, threat monitoring that a third party accepts, and reference reefs that show what "no intervention" actually looked like. Sites without that history are promising but not yet creditable.
If avoided-loss kelp credits are to be better than the worst of REDD+, the methodology — not the marketing — has to carry the weight. The essentials:
For buyers, avoided loss is neither scandal nor shortcut; it is a tool with a defined job. Within a credible portfolio it plays two roles well. First, as immediate, high-certainty defence: while removal projects take years to deliver, protection finance holds existing stocks today. Second, as biodiversity-weighted carbon: because the avoidance premium buys an intact ecosystem, these credits often justify themselves on nature value with carbon as the co-claim — which is exactly how they should be marketed, and never as equivalent per-tonne removals.
The red flags mirror the checklist above: single-year baselines, threats asserted without third-party evidence, claims covering "the whole ecosystem services value" of a reef, and any stack that sells the same avoided tonnes in two registries. Our buyer's guide to blue carbon credits covers due diligence in general; for avoided loss specifically, interrogate the counterfactual first and the canopy maps second.
No. A removal takes carbon out of the atmosphere and stores it; avoided loss prevents a future emission (or continued loss of a standing stock). Both can be legitimate, but they do different accounting work, and most integrity frameworks insist they be labelled and claimed separately — companies generally can't count avoidance toward a removal-based net-zero target.
Kelp crediting of every kind remains early stage: kelp still sits outside most inventory and standard frameworks, and avoided loss is the least developed kelp claim of all. Treat any offer today as a pilot-purchase decision, diligence-heavy, priced for risk, and probably bought for co-benefits — biodiversity, community, science — with the carbon as bonus.
That is precisely the question the counterfactual exists to answer. If nothing was going to happen to the reef, then yes, the credit is empty. If a real, evidenced intervention — urchin control, a closed trawl ground, a withdrawn dredging permit — changed the reef's trajectory, the payment bought something concrete. Good methodologies exist to separate the two; your job as a buyer is to demand them.
It shouldn't. Defence and reconstruction are complements, not substitutes: every lost hectare defended cheaply frees capital for the hectares that are already gone. The risk is rhetorical — "protection" rebranded as a reason to underinvest in restoration. Portfolio design, not guilt, keeps the balance.
Three things: long, open baseline datasets from threatened reefs; a peer-reviewed dynamic-baseline methodology under a recognised standard; and at least one fully verified project cycle — issuance, monitoring, a survived audit — that the market can point to. Each is being worked on now, and none can responsibly be rushed.
Carbon credits come in two fundamentally different kinds — removals and avoidance. Knowing the difference is the single most useful skill a credit buyer can learn.
Priya Raman ·
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