#e-commerce
12 pieces filed under “e-commerce”.
From shelf to screen: packaging-to-web consistency
Shoppers meet your brand on shelf and screen in the same week. Keeping them aligned: claims parity, photography, and the audits that catch drift.
Urgency UI that stays honest
Countdown timers and scarcity patterns convert — and corrode. When urgency is real, how to design it to inform not panic, plus honest alternatives that work.
Hearthbrew: the subscription club that retained like a magazine
A specialty coffee roaster's subscription club rebuilt around skip-when-you're-ahead honesty and packaging-as-content. How churn fell without a single retention trick.
Case studyWillow & Wren: the bookshop site that reads like a bookseller
An independent Tasmanian bookshop went online without going generic: shelf-talkers as a content model, honest stock states and a newsletter that outsells the algorithm.
Case studyGlasshouse: a seat map people stopped dreading
A 384-seat theatre's box office was where sales went to die. We rebuilt it around an honest seat map, truthful timers and keyboard-first booking.
Case studyOsprey Outdoor: the pack configurator that cut support tickets
How a WebGL pack configurator with a hard 3D performance budget and a full 2D fallback cut sizing tickets and returns for an outdoor gear brand.
Case studyTallow & Co.: a 1987 butcher becomes a modern providore
A heritage Adelaide butcher went online without losing the counter-chat. How we built pre-order flows, seasonal boxes and a brand refresh the regulars didn't notice.
Case studyKeepsake: pressing letters into pixels
A letterpress stationery configurator built from layered SVG: live paper, ink and edge-paint previews, transparent pricing per option, and a shareable design link.
Case studySaltbush Collective: a marketplace for food with a postcode
A two-sided marketplace connecting regenerative farms to city buyers. We built producer storefronts, seasonal availability and a checkout tuned for mixed baskets.
Case studySundial Travel: slow travel, planned properly
How we rebuilt a slow-travel planner's booking flow around honest pricing and itinerary craft — and why moodboards beat search boxes for dreaming customers.
Case studyFernleigh Wines: a cool-climate label learns to sell online
From template storefront to editorial DTC channel: how we rebuilt Fernleigh Wines' online shop around storytelling, flexible subscriptions and cellar-door warmth.
Case studyGLADE: skincare e-commerce with nothing to hide
A skincare brand led with evidence instead of glow-washed photography. How ingredient transparency UX and honest PDPs changed what loyalty looks like.